Do these ads really have anything positive to say about kids? These ads are obstrusive examples of bad humour which hardly serve the purpose.
Tuesday, June 14, 2011
New Lilliput Campaign
The new Lilliput commercial takes a rather lowbrow route. The plot of this ad is a sheer accusation to understanding the heart of a kid. Can this ad do any good to connect to kids or even mothers for its brand equity?
Do these ads really have anything positive to say about kids? These ads are obstrusive examples of bad humour which hardly serve the purpose.
Do these ads really have anything positive to say about kids? These ads are obstrusive examples of bad humour which hardly serve the purpose.
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I totally agree with you...
ReplyDeleteA Liliput ad should connect with the target audience AND / OR the decision maker... this one seems to be just in bad taste... dont see any connection to the brand's positioning...
Good observation!